DVD COVER ANALYSIS

The colour theme of the 'Legally Blonde' DVD cover is blue and pink. The pink connotes girly, feminine and pretty. The blue and pink together are subtle and is 'easy going' (as blue connotes calmness) The main character is in the foreground, bigger than anything else in the image. She stands out as she is dressed differently and brightly in comparison to the people in the background. The protagonists in the back are insignificant and small. Creating all focus on Reese Witherspoon. They stand looking shocked (the girl looking jealous) in the background as she walks towards something the audience can not see: anchoring the slogan. 'Boldly goes where no blonde has gone.' Witherspoon is in her own world, ignoring the looks from other characters, showing she is determined to achieve whatever she wants. The university in the far back,clothing styles and the folders in Witherspoons' hand promises the audience that this is based at a university. Therfore, the target audience is teenage girls (maybe slightly older) as it gives the younger girls an inspirational character to look up to and the older girls something to refer back to - there uni days! 'Legally Blonde' is quite an anti climax title. 'Legally' suggest the film is based around law, and the 'Blonde' portrays clumsyness, glamourous and pretty. The words together suggest that it is adequate and achievable to be Blonde and clever!
In the bottom right corner 'Two thumbs up!' emphazies on how good this film must be! It shows that the movie must be a good film. Reece Witherspoon is a well known actress with many fans, therefore having her name on the front cover will help sell the film.
The back of the cover gives a small synopsis on the film. A few of the main characters are portrayed in snap shots, making the cover seem interesting and fun. 'A feel good girl power comedy!' is a valued judgement which promises the target audience that it will be funny. Witherspoons' boyfriend in one of the snap shots shows that the movie is a chickflick/romcom. On the left is an image of Witherspoon, surrounded by books and her dog. At the bottom of the back cover is a 'Special features' banner which reads everything that is included in the DVD. Such as, deleted scenes. This makes the audience think they are getting more than just what they want and therefore are encouraged to buy it. The pink and blue matches with the front of the cover.
A DVD cover needs to stand out and draw in the target audience. It needs to give away the main best selling points in oder to encourage the consumer to buy the DVD. Overall, I think this DVD cover engages with the target audience very well and is extremely intriguing. I would and have already bought it!