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Release a film
Who does the film appeal to?
How much money would it cost to market the movie?
What are the best ways and best channels to advertise your movie to appeal to your target audience?
How to promote the movie? Media partners include: radio, newspapers. Out door advertising include: Out door postors, billboards
Positioning & audience
Find out who your target audience is. Do they have a certain genre? Certain age are interested in certain directors and actors/actress.
Target audience
Look at past films and compare them. Was the film successful or unsuccessful to a certain target audience? Particular age groups do particular things. I.e most teenagers watch E4 television, whereas adults watch BBC1, news channels. We need to keep in mind that different age groups react differently.
Competition
There are many films released at the same time. Our film needs to stand above the others, it needs to have a reason why the audience pick our film over the others. Timing is also important. Most films targeted at teenagers are released in the October half term. It's usually cold and rainy therefore children are likely to go to the cinema.
P & A Budget
- Advertising costs (newspapers, magazines, television)
- Making the trailer
- Marketing
- Cost of printing the film
- Technical elements
Word and mouth 'is critical!'
Word and mouth determines the life expectancy of a film. It can break or make a film. Media partners help spread word of mouth endorsement. I.e: television, newspapers, radios. Word and mouth is one of the most important advertising strategies.
Marketing plan
Ways to publicise the film includ the press and advertising.
Ways of advertising include; Bill boards, newspapers, magazines, bus stop posters, interviews with the director broadcasted on the radio. etc.
Word of mouth endorsement is crucial and can make or break a film. To help spread word and mouth movies are screened before the release for free.
Internet using emails and viral campaigns.
If your film plays well to an audience then a film screening is key strategy in your marketing plan, it is also good on a budget.
Film trailers
Trailers are the audiences' first and only exposure. Trailers are crucial and have to create the right impact on the audience. It is important the overall concept of the film is portrayed well.
Link between
Has to convince the cinema/exhibitors to buy the film
Digital marketing
Digital marketing can help viral marketing. Digital marketing is an element that is good enough to send on. It then creates viral marketing which is the best source of marketing
Test screening
After doing research on poster ideas and trailers. Test screenings determine whether or not the movie has reached peoples' expectations. The makers get viewers to fill in questionnaires and can therfore find likes and dislikes of the movie. The director then changes the movie accordingly to help make the movie a hit.
Persuading cinemas
The first step is to sell the film to the exhibitors
Opening weekend
the opening weekend includes includes friday, saturday and sunday. In this weekend the film has to make the most money than any other film in the cinema. This determines whether or not the film gets another play date. If its not making enough money they take the film off.
Piracy
Piracy counts towards 20% of all DVD sales in the UK. The money may even be going to various criminal elements.